Hotel marketing in Mallorca

Positioning your hotel for direct searches in specific geographical areas is crucial for securing direct bookings. Despite fierce competition in this sector, by carefully targeting our efforts, we can achieve top search rankings for strategic keywords.

We develop communication strategies that set you apart and encourage guests to choose your hotel over competitors. We also launch targeted Social Ads campaigns in source countries, offering booking incentives, loyalty programmes, competitions, and partnerships with complementary businesses and activities.

For online marketing tactics to succeed, you need a well-structured website with compelling design. While this might seem obvious, many hotels neglect their own image, relying on a supposedly ‘guaranteed’ flow of guests through intermediary platforms and tour operators.

High-quality photography is vital for showing potential guests what to expect from your hotel. However, video marketing has become equally crucial in conveying your hotel’s full range of spaces and services. We can create facility tours or lifestyle videos with models to showcase everything your hotel has to offer.

Pay-per-click campaigns in this sector can be expensive and yield poor returns if implemented too broadly. However, through careful analysis of highly segmented search patterns, we can identify moderately priced keywords that effectively attract guests. At Rex4media, we develop carefully planned strategies in partnership with hoteliers and managers.

Once we’ve attracted guests, whether directly or through platforms, it’s time to build loyalty for repeat visits and recommendations. We can design various initiatives based on your hotel type, services, location and other factors. Encouraging direct repeat bookings is always more cost-effective than acquiring new guests.